SEO for service pages is going to be very focused on quality of content and internal linking. The content will be structured in a way that not only reads well to the human but reads REALLY well to a crawler (minion of Google). Keep in mind, the content is just the start. It’s the foundation for our work in the coming months, and we’re constantly evaluating how it performs in organic rankings. Normally these pages will detail what you offer in the service and normally contain some blocks of content repeated from the home page. Normally by the time a visitor lands on this page, they’ve already made a decision and are just checking for some final information.